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The Wallet Platform uses advanced customer acquisition and retention strategies to generate more revenue for your business. To accomplish this, it provides your business with a mobile-friendly communication hub in the form of a digital wallet: a central portal that attracts more Visitors, accumulates more Subscribers, converts them into Customers, and rewards your Members.Set the date range first. It defaults to the current month, which is why an established account can look surprisingly quiet, and every tile's green or red arrow compares that range against the period of the same length immediately before it. Hover any tile to see exactly what it counts. The tiles across the top are all-time company totals and link to the page behind them. Visitors is open to everyone. Subscribers, Customers and Members unlock with your plan; until then the tab dims and shows an "Upgrade required" panel rather than empty numbers. The Customers tab also carries the performance funnels for Dynamic Vouchers, Prizes, Static Vouchers and Events & Tickets. The image on the right illustrates these four stages of the customer lifecycle. The definitions below clarify each one. Visitors: When a new prospect first encounters your business, they are in the Visitor stage of their journey. Depending on your business and industry, this audience might be visiting your business profile on social media, through an advertisement, walking by your brick-and-mortar location, reading your blog, or hearing about you through a friend. In these circumstances, you have minimal information about your visitors, aside from what they're looking at. Subscribers: These prospects have visited your business in one form or another and have decided that they like what they see. A subscriber has chosen to "follow" your social media profile(s), join your newsletter, receive SMS notifications, or be notified of your future promotions. In these instances, your business has some useful information about the prospect. Perhaps their social media handle, an email address, phone number, name, or mailing address. Customers: Customers have completed one or more financial transactions with your business, so you have some information about their needs, interests and preferences. These details are very useful for building a mutually beneficial relationship with the customer, since you can now motivate them through tailored discounts and promotions, designed just for them. Members: Members are your most loyal customers, which do business with you frequently. This audience deserves your best deals and promotions, since they're often the ones praising your business and sharing your products and services with the world on your behalf. |
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